Revenue Management
6 articles
Reagan National Goes Dark at Noon on July 4. Most DC Hotels Think Selling Out Means They Won.
DCA shuts down for hours on the biggest demand weekend in a decade and airlines are already waiving fees at seven East Coast airports. Selling out at $1,000 a night isn't the win DC, Philly and Boston operators think it is. Here's where they'll actually lose the money.
Dynamic Pricing Is Destroying Guest Trust - And We're All Pretending It's Fine
Hotels are obsessing over short-term revenue optimization while ignoring the long-term brand damage of volatile, opaque pricing. The trust erosion is real and measurable.
Charging EUR 800 for a EUR 200 Room During a Concert Is Perfectly Ethical
Event-based pricing isn't gouging - but the way most hotels execute it destroys trust. Here's the economic case for aggressive surge pricing, the emotional case against how the industry handles it, and a communication framework that captures the revenue without losing the guest.
Stop Hiring Revenue Managers - Let the Algorithm Price Your Rooms
Human revenue managers add negative value compared to fully automated pricing systems. The data shows algorithms outperform humans on RevPAR, occupancy, and total revenue.
OTA Fees: The Biggest Profit Drain You've Been Trained to Ignore
A 100-room hotel at 70% occupancy hands over EUR 400,000+ a year in OTA commissions - more than double their net profit. Here's the financial anatomy of OTA dependency, with real operator case studies and specific tools to claw back margin.
5 Revenue Management Strategies Every Hotel Should Implement in 2025
Discover the most effective revenue management strategies for hotels in 2025 - from dynamic pricing algorithms to total revenue optimization and direct booking incentives.